Social media marketing Also involves networking SMO or optimization. It is referred to in this manner, because its emphasis is on attaining website optimization that is the process of enhancing a website’s visibility online. Social networking includes social networking websites like Facebook, Twitter, LinkedIn, Myspace, blogs, video sharing such as YouTube social bookmarking sites like Digg, Reddit, presentation sharing, picture sharing and the ever popular Meetup site. It is also interchangeable with Social Network Marketing. This entails the use of social networking websites to advertise services and products and to take part in public relation activities. By using a technique Known as viral marketing, marketers have the ability to use these sites to enhance product sales and increase brand awareness. This marketing system is known as being viral because in nature, it is passed from person to person, through the social networking websites. Text messages, pictures, video clips and games, are only a few of the tools used in viral marketing promotions.

The achievement of a viral marketing program depends on targeting and focusing on individuals with large social networks that have a substantial influence in their network. This will make certain that visibility is gained by the advertising message. Social media marketing is being viewed by business owners as a significant part of their integrated marketing program which may assist them in developing their business. Studies indicate that company owners, who commit at least 6 hours weekly on social marketing programs, have been able to create instant views at least 50 percent more exposure for their company. In addition to this, they have been able to bring in more visitors to their site, gain qualified leads and create new business ventures. One way in that you can maximize the benefit of working with a social networking site, is to create relationships. If you are using Twitter by way of instance, you can begin seeking out the very best tweeters in your specialty and even in your neighborhood area.

Having identified these individuals, you may then start engaging in conversations and become involved with the marketing of significant events and products. Also be certain that you respond to tweets and promote retweeting as far as possible. Benefits to be derived from marketing include linking with key players in the business in addition to getting advertising feedback. These hyperlinks will of course be cross-cultural in addition to global and will therefore extend your market penetration. Social network Advertising is consumer. Through the use of social networking, it is possible to place the spotlight on what people need as opposed to on persuading them to buy something which you have already produced. The feedback you get can guide your product development and focus your marketing efforts on what is important to your bottom line.